Want better quality leads from Google Ads?

This quick scorecard will help you uncover the root causes of poor quality leads from Google Ads.

You’ll get clear insights on why you're spending money on leads that don't convert, and what to do to fix it.

Improve my lead quality

* First name

* Last name

Uncover the hidden gaps hurting your lead quality.

Tired of paying Google for low-quality leads?

Google Ads should bring you real, qualified leads. But if instead, you’re spending money and not getting leads that turn into paying clients this might be for you.

Any of this sound familiar?

Leads who clearly aren't your target audience (e.g. students, tire-kickers, or people looking for free advice).
Leads that ghost you. They fill in the form but don't answer your call or email.
A rising cost per lead with no rise in quality.
The nagging feeling that you’re wasting money, but no clear path to fixing it.

If so, the lead quality scorecard might be a good fit. In just a few minutes, you’ll get clear insights on why you're spending money on leads that don't convert, and what to do to fix it.

Who's behind the lead quality scorecard?

Hi, Pete Bowen here

I've been a soldier, a Mormon missionary, and an engineer. I've owned a sound hire service, a plant nursery, and student housing.

But since 2007, I've focused on Google Ads.

I stumbled into Google Ads by accident. My (ex)wife and I moved with our four young kids from South Africa to the UK for a job as a structural engineer. Then the global economic collapse hit. Construction projects dried up within months of our arrival, making that job a lot less secure.

Frequently Asked Questions

How long does the scorecard take?

Is this really free?

What happens after I take the scorecard?